(PresidentialDaily.org) -The New York Times reported last week that the temporary tattoo company Ephemeral has been forced to update its product description after customers complained that the temporary tattoos weren’t fading in the time advertised.
Ephemeral’s appeal was its trademarked ink that was “made to fade” 9 to 15 months after tattooing. However, nearly two years after the company launched, some of Ephemeral’s earliest customers have taken to social media to complain that their tattoos were lasting far beyond the maximum 15 months advertised.
According to the New York Times, since it first opened, Ephemeral’s customer waiver included the warning that the duration of the temporary tattoo “may be shorter or longer” than the advertised 9 to 15 months and the process may leave customers with “permanent marks.”
The company’s website, which initially claimed that the tattoos would be “gone in a year,” has since been updated to “Real tattoos, made to fade.”
In an email to customers on February 3, Ephemeral CEO Jeff Liu updated the company’s explanation on how long its tattoos will last, revising its language to read that 70 percent of its tattoos will “disappear” in less than two years while others take longer.
In his email, Liu also announced a “regret nothing guarantee” that would provide refunds to customers whose tattoos are still visible after three years.
According to the Times, the Ephemeral website now includes the tag, “Don’t worry: your Ephemeral will disappear.”
In early February, Liu told the New York Times that describing Ephemeral tattoos as “gone in a year” was “oversimplifying” things, causing confusion among its customers. He said the 9 to 15 months reflected the company’s expectations for the majority of its customers. Liu told the Times that the “vast majority” of the people with Ephemeral are “very happy” and their tattoos fade.
One Ephemeral customer, Brooklyn resident Heather Plunket, told the New York Times that she spent over $500 for three “temporary” tattoos, including one that has lasted over 21 months. She told the Times that she would take the refund.