On Wednesday, during its annual I/O conference in California, Google unveiled a new version of its search engine which, using artificial intelligence, can craft responses to open-ended questions, Reuters reported.
Sundar Pichai, the CEO of Google’s parent company Alphabet, said in the seven years since Google began its journey as the artificial intelligence first company, with its revamped “Search Generative Experience,” the company now has the opportunity to make artificial intelligence “even more helpful” for businesses, communities, and people.
Google users in the United States will be able to access the trial version of Google’s redesigned search engine in the weeks ahead by signing up to the waiting list.
With the new AI generative search engine, users can not only check the weather, but they can also ask what they should wear.
The generative AI upgrade creates new content for users, including images, fully-formed text, and code using previous data, which will be integrated into Google’s existing products.
With the Search Generative Experience, Google users will be able to use artificial intelligence to draft Gmail messages and will enjoy more advanced photo editing features on Google Photos.
Google’s announcement comes after Microsoft launched a new artificial intelligence search engine option using OpenAI.
In late 2022, OpenAI introduced ChatGPT. With the backing of billions in investments from Microsoft, OpenAI has become the default generative AI version with people using it to write term papers, poetry, contracts, travel itineraries, and even works of fiction.
Since then, Google has been racing to catch up, with Microsoft threatening the tech giant’s position as the top internet portal, putting at risk Google’s estimated $286 billion search ad market.
During the conference on Monday, Google also unveiled its new foldable Pixel phone as well as the new Pixel 7a midrange smartphone.